Successful restaurant and bar branding is all about representing the establishment’s unique atmosphere and offerings through design. The Bluejay is a bistro and bar serving fresh cuisine and hand-crafted spirits that celebrate the lifestyle and culture of the Pacific Northwest. To attract their audience of PNW natives, our goal was to create a refreshing and compelling branding system. The logomark features elegant typography and the silhouette of a Bluejay to complement the unique, vibrant ambiance they offer. This dynamic and inviting aesthetic is carried throughout their branded assets from print to web.