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Peyton Elizabeth Designs is an interior design studio proudly offering a bespoke design experience to the greater Pacific Northwest area. To attract more high-profile clients, Peyton and her team felt a rebrand was in order. We created a brand identity and web experience to help them stand out in a crowded market featuring vibrant colors and patterns and a sophisticated, yet unexpected logo suite.
Since 2017, the founder of Peyton Elizabeth Designs was DIY-ing her branding and website design and not seeing the results and client leads she desired. She chose to partner with Everwest Design Studio to transform her interior design business’ visual brand identity and website in order to start attracting and landing higher-profile clients and projects. To help her accomplish this goal, we created a one-of-a-kind aesthetic that is bold, eye-catching, and modern with a hint of design flare inspired by the 1970s. After we developed her strategically designed brand, we then brought her web presence to life to wow potential clients.
The fully custom logo suite for Peyton Elizabeth Designs features an abstract monogram displaying the founders initials. You’ll noticed this monogram is cleverly repeated in an elegant brand stamp contained within a geometric shape outline. These elements are complimented by a bold serif font with sharp contrast to the line weight of the letterforms. This logo suite includes a primary logo, secondary logo variations, primary wordmark, signature-style subbrand wordmark, brand stamp and brand icon.
Interior Design Studios are often lost in a sea of stark black and white when it comes to their branding and website visuals. That’s not what we wanted for Peyton Elizabeth Designs. Peyton wanted to ensure her branding stood out from the crowd and conveyed the level of creativity she brings to the table. So, we created a vibrant, eye-catching color palette with a variety of colors that could be used all together, or separately for a quieter, monochromatic color system when appropriate.
Typefaces used: Wayfinder by Connary Fagen, Roboto Mono by Christian Robertson, Rose Garden Deluxe by by Emil Karl Bertell and Fenotype.
The horizontal check pattern developed for Peyton Elizabeth Designs is modern, stylish, cool and adds a little drama to their branding. This pattern can be used for things like backgrounds, framing elements, social media graphics and as a textural element in print marketing materials to add visual interest and create a signature branded look.
This website for Peyton Elizabeth Designs lives large with the look and flow of a 4-page website upon entry, but the links in the navigation actually anchor to specific sections all within the same page. Pretty cool, right?
