Colette Patterns is a sewing pattern company whose primary goal is to revive the art of sewing by creating luxurious patterns with thoughtful, classic details that elevate the experience of sewing your own garments. This new packaging design was implemented to add to Colette’s elevated sewing experience. The exterior packaging shell is a light, crisp blue that is both soft and classic. This allows for the striking gold debossed logo and product photography to become the main focus. Every Colette Pattern is accompanied by an in-depth and highly informational instruction booklet, which was designed with a well-organized system of clear typographic and visual hierarchy.
Project Collaborator: Taylor Pruitt