Coffee shop branding should feel warm and inviting and should reflect the experience of sipping on delicious coffee and the ambiance that accompanies it. Leaf & Bean is a tea and coffee company that focuses on serving up the freshest and most flavorful organic brews. The customized logotype ensures a unique, one of a kind aesthetic. Natural earth tones paired with a dramatic textural pattern make for a striking visual identity that is cohesively carried throughout this brand’s packaging and social media collateral. This creates an unforgettable customer experience from start to finish.