Jewelry Branding - Everwest Design Studio

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Jaxon Black Designs

Branding & website Design

After years of creating stunning jewelry, the founder of Jaxon Black Designs wanted a brand and web experience that reflected the spirit of her one-of-a-kind pieces. Focused on bold self-expression and individuality, we crafted a rich, moody visual identity. The logo, featuring two abstract rings coming together, symbolizes the natural stones and organic shapes of her designs. Modern typography, a deep color palette, and thoughtful accents brought the brand’s high-end aesthetic to life. The final step was translating this identity into an immersive web experience that showcases the craftsmanship and unique beauty of each piece.

A note from the founder of Jaxon Black Designs

“I cannot say enough good things about my experience working with Farrah from Everwest Design Studio. From the very beginning, she truly saw my vision and understood the heart of my brand. Not only did she create a stunning new website, but she also refreshed my branding and logo in a way that felt so true to Jaxon Black Designs. She honored the concept of my original design but gave it a fresh new spark that perfectly reflects how my brand has grown and evolved. Every detail—from the color palette to the layout to the way my pieces are showcased—feels intentional and authentic. Farrah’s creativity, professionalism, and dedication made the entire process seamless, and I couldn’t be happier with the result. If you’re looking for someone who can bring your brand to life in the most beautiful way, I can’t recommend Everwest Design Studio enough!”

Project Details

Jaxon Black Designs

Creative Direction

The creative direction for Jaxon Black Designs was all about capturing the heart and soul of the jewelry—pieces that aren’t just accessories, but a form of self-expression. We wanted the brand to feel as unique and bold as the designs themselves. Drawing inspiration from the stunning landscapes of Central Oregon, the direction blends traditional metalsmithing with a modern, organic vibe. The goal was to create something that feels both grounded and empowering, resonating with people who appreciate individuality and artful design.

Logo Design

The logo was designed to reflect the brand’s passion for natural beauty and craftsmanship. Featuring two abstract rings coming together, the logo symbolizes the fusion of natural stones and organic shapes that define Jaxon Black’s jewelry. It’s a simple yet striking representation of the artistry behind each piece. The clean, timeless design gives the brand a feeling of strength and sophistication, while still remaining approachable and true to the handmade, one-of-a-kind nature of the jewelry.

Color Palette & Typography

When it came to typography and color, we kept it modern but grounded. The fonts chosen are clear and elegant, while still having a bit of edge to match the boldness of the jewelry. The color palette is rich and earthy, inspired by the natural materials used in the pieces and the rugged beauty of the Central Oregon landscape. These elements work together to create a look that feels both high-end and natural, sophisticated without being overdone.

Website Design

For the website, our goal was to bring the brand’s story and craftsmanship to life in an engaging, visually rich e-commerce experience. We wanted visitors to feel like they were stepping into the world of Jaxon Black Designs, experiencing the care and attention to detail behind every piece. The design is clean and simple, but with dynamic accents that showcase the jewelry in its best light. The result is a user-friendly site that’s as unique as the designs themselves, offering visitors a chance to explore collections and connect with the brand on a deeper level all while encouraging purchases.

Everwest Design Studio is a boutique branding, web and graphic design studio in Bend, Oregon. Partnering with clients nationwide.